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Girl Let Them Know Who You Are

Written By Saturday, 12 March 2022 Add Comment Edit

2021 unmarried by Mabel

"Let Them Know"
Mabel - Let Them Know single.png
Unmarried by Mabel
from the album About Last Night
Released 18 June 2021
Genre
  • Trip the light fantastic toe-pop
  • disco
  • synth-pop[one]
Length two:28
Characterization Polydor
Songwriter(southward)
  • Mabel McVey
  • Rachel Corking
  • Samuel George Lewis
  • Uzoechi Emenike
Producer(s) SG Lewis
Mabel singles chronology
"Tick Tock"
(2020) 		"Allow Them Know"
(2021) 		"Take It Home"
(2021)
Music video
"Allow Them Know" on YouTube

"Allow Them Know" is a vocal by Swedish-English language singer Mabel, released by Polydor Records on 18 June 2021 equally the lead unmarried from her upcoming second studio anthology.[2] [3] The song was written by Mabel, Raye, MNEK, and its producer SG Lewis.[iv] [5]

Music and lyrics [edit]

"Permit Them Know" is an uptempo dance-popular, synth-pop and 1980s-fashion disco song with dancehall undertones.[six] [7] [8] Information technology is 2 minutes and 28 seconds long,[4] and has a 1990s house rhythm reminiscent of RuPaul'due south 1992 song "Supermodel (You Meliorate Work)".[9]

Inspired by obsessively watching 1990 moving-picture show Paris Is Burning, and American television series Pose and RuPaul'south Elevate Race, Mabel wrote the track as a reflection on dance music's generational themes of expression, liberation and inclusion.[10] Co-ordinate to the singer, "Let Them Know" is "dedicated to anyone who'due south ever felt scared to truly be themselves."[eleven] The lyrics include a reference to Doja True cat and her 2020 song "Say So".[ix] [eight]

Release [edit]

Mabel first teased the single'southward release on ix June 2021 with a xxx-second teaser trailer titled "Allow Me to Reintroduce Myself".[3] The prune shows the vocaliser performing and filming a music video, and ends with a preview of "Allow Them Know".[12] On 10 June, she shared the release date, cover art and a link to pre-salve the single on streaming services.[two] [3] The official TikTok audio was released on 12 June. Within a calendar week, more than 52,000 videos were uploaded under the audio by users of the social networking service.[six]

"Permit Them Know" was released by Polydor Records on 18 June.[4] Information technology was promoted with its own lens filter on Instagram and Snapchat,[13] [14] and added it to rotation past British radio stations BBC Radio 1 and Upper-case letter FM the aforementioned twenty-four hours.[15] [16] A remix by English DJ Riton was released on nine July.[17]

Critical response [edit]

In his review for The Sun Times, Dan Cairns likened the track to music past the Spice Girls, describing information technology as "sassy, savvy, precision-tooled pop perfection".[18] Isaac Chiew of NME regarded the "flatulent flooring-filler" as a welcome comeback from Mabel, complimenting its disco product and "anthemic" chorus.[19] Clash reviewer Robin Murray called it "an unashamed add-on to the pop banger canon."[20] The Guardian 'south Luke Kingdom of the netherlands viewed the song as "wholly edgeless even so undeniably enjoyable glitter-pop" and "daft fun in all the ways pop should be".[21]

Commercial performance [edit]

"Permit Them Know" debuted at number 38 on the UK Singles Chart with first-week sales of 10,368 units.[22] It has since ascended to a new meridian of number 19 on the chart dated August 26, 2021. In Ireland, the song entered the Irish Singles Chart at number 48; information technology has peaked at number 19.

Music video [edit]

The music video for "Let Them Know" was directed past Isaac Rentz.[23] A 25-2d teaser trailer was shared on Mabel's YouTube channel on 16 June 2021.[24] The music video live premiered on YouTube at viii a.m. BST on 18 June, preceded by a alive chat with the singer.[25] [26] A behind the scenes segment was released by MTV Uk on 28 June.[27]

Track listing [edit]

  • Digital download and streaming [4]
  1. "Let Them Know" – 2:28
  • Digital download and streaming – Riton remix [17]
  1. "Let Them Know" (Riton Remix) – three:00

Personnel [edit]

Credits adapted from Qobuz.[4]

  • Mabel – vocals, background vocals
  • SG Lewis – producer, drums, engineer, keyboards, bass, synthesizer, programming
  • Raye – co-producer, vocal producer
  • Cameron Gower Poole – vocal producer
  • Josh Gudwin – mixing
  • Heidi Wang – mixing aid
  • Stuart Hawkes – mastering

Charts [edit]

Certifications [edit]

Release history [edit]

References [edit]

  1. ^ Griffiths, George (vi July 2021). "James Vickery and SG Lewis join forces on Finally: Premiere". Official Charts Visitor. Retrieved vi July 2021. the frantic synth-pop of Mabel'southward latest offering Let Them Know {{cite web}}: CS1 maint: url-condition (link)
  2. ^ a b c White, Jack (10 June 2021). "Mabel announces new unmarried Permit Them Know". Official Charts Visitor. Retrieved 10 June 2021.
  3. ^ a b c Kenneally, Cerys (10 June 2021). "Mabel announces new single 'Let Them Know'". The Line of Best Fit . Retrieved 10 June 2021.
  4. ^ a b c d e "Album Let Them Know, Mabel". Qobuz. Retrieved eighteen June 2021.
  5. ^ "Mabel returns with 'Let Them Know'". DIY. eighteen June 2021. Retrieved 19 June 2021.
  6. ^ a b "Mabel - Permit Them Know Video". Contactmusic.com. 18 June 2021. Retrieved 19 June 2021.
  7. ^ Hodgkinson, Will; Potton, Ed (24 June 2021). "The best new music to listen to this week". The Times . Retrieved 24 June 2021.
  8. ^ a b Venegas, Ivi (xviii June 2021). "Mabel se apunta al sonido disco ochentero en 'Let them know': ¡mira el vídeo y la letra!" [Mabel joins the eighties disco audio in 'Allow them know': sentinel the video and the lyrics!] (in Spanish). Los 40. Retrieved 19 June 2021.
  9. ^ a b "Mabel and London Grammar show up for the UK in this calendar week'south Wonderlist". Wonderland. 18 June 2021. Retrieved 19 June 2021.
  10. ^ "Mabel Returns With Brand New Single, 'Let Them Know' Available Now" (Press release). Universal Music Canada. Pressparty. 11 June 2021. Archived from the original on thirteen June 2021. Retrieved xiii June 2021.
  11. ^ Corner, Lewis (18 June 2021). "Mabel merely gave the states the floor-filling anthem we need this summertime". Gay Times . Retrieved 19 June 2021.
  12. ^ Moore, Sam (10 June 2021). "Mabel previews new music in teaser clip". NME . Retrieved thirteen June 2021.
  13. ^ @Mabel (18 June 2021). "Permit Them Know insta filter is live, tag me in your vids hunniesss 💖" (Tweet) – via Twitter.
  14. ^ @Mabel (18 June 2021). "#LetThemKnow Snapchat filter liveee now 🤪" (Tweet) – via Twitter.
  15. ^ "BBC - Radio 1 Playlist". BBC Radio 1. Retrieved 19 June 2021.
  16. ^ @CapitalOfficial (18 June 2021). "@Mabel 🙌" (Tweet) – via Twitter.
  17. ^ a b c "Album Permit Them Know, Jonasu". Qobuz. Retrieved 9 July 2021.
  18. ^ Cairns, Dan; Verrico, Lisa; Edwards, Mark; Davis, Clive (20 June 2021). "On record: pop, stone and jazz — June xx". The Sunday Times . Retrieved 24 June 2021.
  19. ^ "NME Radio Roundup 28 June 2021: Tyler, The Creator, H.Due east.R., Mabel, Little Simz and more than". NME. 28 June 2021. Retrieved 9 July 2021.
  20. ^ Murray, Robin (18 June 2021). "Mabel's 'Let Them Know' Is An Out And Out Banger". Clash . Retrieved eighteen June 2021.
  21. ^ Kingdom of the netherlands, Luke (2 July 2021). "This week'southward new tracks: MILYMA, Unknown Mortal Orchestra, Mabel". The Guardian . Retrieved 9 July 2021.
  22. ^ Masterson, James (25 June 2021). "Charts analysis: Olivia Rodrigo's Skilful 4 U scores fifth week at No.ane". Music Week . Retrieved 9 July 2021.
  23. ^ Kenneally, Cerys (eighteen June 2021). "Mabel returns with new anthem 'Let Them Know'". The Line of All-time Fit . Retrieved 18 June 2021.
  24. ^ "Mabel - Let Them Know (Official Trailer)". Mabel. xvi June 2021. Archived from the original on fifteen December 2021. Retrieved 20 June 2021 – via YouTube.
  25. ^ @Mabel (17 June 2021). "GLOBAL HUNNIES 💫The #LetThemKnow music video goes alive at 8.00am BST. I am so excited for yous guys to see this 😝 Check the timings in your part of the world. 🌎💕" (Tweet) – via Twitter.
  26. ^ @Mabel (18 June 2021). "#LetThemKnow video live in five, come chat w meee 💖" (Tweet) – via Twitter.
  27. ^ "Mabel - 'Permit Them Know' Behind The Scenes". MTV UK. 28 June 2021. Archived from the original on fifteen Dec 2021. Retrieved 9 July 2021 – via YouTube.
  28. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Superlative xl játszási lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 10 September 2021.
  29. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Unmarried (track) Height 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 1 July 2021.
  30. ^ "Official Irish Singles Nautical chart Top 50". Official Charts Visitor. Retrieved 20 August 2021.
  31. ^ "EHR TOP 40 - 2021.09.03". European Hit Radio. Retrieved eight October 2021.
  32. ^ "Tipparade-lijst van week 31, 2021" [Tip parade list from calendar week 31, 2021] (in Dutch). Dutch Top 40. Archived from the original on 18 April 2021. Retrieved 30 July 2021.
  33. ^ "Dutchcharts.nl – Mabel [Britain] - Let Them Know". MegaCharts (in Dutch). Retrieved 31 July 2021.
  34. ^ "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Smooth Airplay Meridian 100. Retrieved two August 2021.
  35. ^ "Serbia - Radio Airplay Chart - Settimana xl.2021 - dal 01/10/2021 al 07/ten/2021" (in Italian). Radiomonitor. Retrieved 8 October 2021.
  36. ^ "Veckolista Heatseeker, vecka 25" (in Swedish). Sverigetopplistan. Retrieved 24 June 2021.
  37. ^ "Official Singles Chart Summit 100". Official Charts Visitor. Retrieved 20 August 2021.
  38. ^ "British single certifications – Mabel – Let Them Know". British Phonographic Industry. Retrieved 6 October 2021.
  39. ^ Ali Seminara, Emanuela (fifteen June 2021). "Mabel - Let Them Know (Radio Date: xviii-06-2021)" (Press release) (in Italian). Universal Music Group. Retrieved 18 June 2021 – via EarOne.
  40. ^ "Mabel - Let Them Know". Tophit. Retrieved 1 July 2021.

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Source: https://en.wikipedia.org/wiki/Let_Them_Know

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